As part of refresher week, we were given synthetic data related to a global e-commerce retailer specializing in football merchandise - Pitchside Pro. Overall the past 5 years, they've seen growth through a mix of seasonal demand, major football moments, product launches and digital channel expansion.
The Brief
- The stakeholders wanted to understand what is driving changes in revenue performance over time, and where should the business focus next to sustain growth?
- Audience: Executive leadership team.
- Check the report daily
- Want top line performance
- Want to drill into the numbers when something looks off
Sketch
The Data Model
