For Dashboard Week days 4 & 5, DS54 will be analysing the history, performance, and growth of English women’s football using match data from the Women’s Super League and Women’s Championship.
Across two days, the group will use Tableau to transform detailed football data into a cohesive, story-driven dashboard experience that moves from high-level context to deeper, more focused insights.
The Brief
The group has been provided with three datasets covering all matches played:
- Since 2011 for the Women’s Super League
- Since 2014 for the Women’s Championship
The datasets are:
- ewf_matches
- ewf_appearances
- ewf_standings
The data is sourced from the English Women’s Football Database. Using the data provided, and any additional data of their choosing, DS54 will need to:
- Explore and understand the structure and relationships within the datasets
- Prepare and relate the data appropriately for analysis in Tableau
- Design and build two connected dashboards that work together as a single analytical story
Dashboard Requirements
The group must create two complementary dashboards that together tell a clear and engaging story about English women’s football.
- One dashboard should provide a high-level view, setting context and highlighting key trends or patterns.
- The second dashboard should offer a more focused or detailed perspective, building on insights introduced in the first.
The topic and analytical direction are open-ended. Consultants may choose the angle that most interests them, or explore one of the following ideas as inspiration:
- League performance and rankings
- A particular team’s journey and performance over time
- Match attendance, venues, or home vs away performance
Regardless of the chosen direction, the two dashboards should feel clearly connected, guiding the user from overview to detail.
Design & Storytelling Expectations
Across both days, there is a strong emphasis on:
- Storytelling: dashboards should guide the user logically from overview to detail
- Consistency: layout, colour, user experience, and interactions should be consistent across both dashboards
- Clarity: insights should be easy to interpret, with purposeful chart choices and annotations
- Visual polish: designs should be sleek, professional, and presentation-ready
DS54 will present their dashboards at 3.00pm on the Friday of their dashboard week, and finish the day by reflecting on their analysis, dashboard building process and experiences via a blog - Good luck! ⚽