Introduction

The Information Lab ("we", "us", "our") is committed to transparency about how we use cookies and similar technologies on our website. This Cookie Policy explains what cookies are, the types we use, and how you can control your cookie preferences.

What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help us to improve your experience by remembering your preferences, tracking website performance, and providing relevant content. Cookies do not identify you personally but can link to information that you provide when interacting with our website.

Types of Cookies We Use

We use different types of cookies to enhance your experience on our website:

1. Essential Cookies: These cookies are necessary for the functioning of our website. They enable basic functions like page navigation and security features. Without these, some parts of our website may not function properly.

2. Analytical Cookies: We use analytical cookies from Google Analytics and Amplitude to help us understand how visitors interact with our site. These cookies provide us with insights into page popularity, user flow, and other performance metrics, enabling us to optimize our website. All data collected by these cookies is aggregated and anonymized.

How We Use Cookies

The Information Lab uses cookies to:

• Ensure the website operates effectively and efficiently.

• Understand user behaviour to improve user experience.

• Track and analyse website performance.

• Provide personalised information based on browsing habits.

Your Cookie Preferences

Upon your first visit to our website, you will see a cookie consent banner that provides you with the option to accept or reject our use of non-essential cookies, including tracking through Google Analytics and Amplitude.

Managing Your Preferences

• Accept: By clicking "Accept," you consent to the use of all cookies, including analytical cookies.

• Reject: By clicking "Reject" only essential cookies will be used, and tracking cookies will be disabled.

You can also manage cookie preferences directly in your browser settings to accept or reject specific cookies.

Changes to This Cookie Policy

We may update our Cookie Policy to reflect changes in technology, laws, or our business practices. We encourage you to review this policy periodically to stay informed about how we use cookies.

Contact Us

If you have any questions about our use of cookies or our Cookie Policy, please contact us at:

The Information Lab, 25 Watling Street, London, EC4M 9BR

info@theinformationlab.co.uk