Zoe Reed

Zoe's background is in Mathematics, with a degree in Mathematical Sciences from the University of Southampton. Her motivation for working in data stems from this interest in numbers, as well as creativity. She is passionate about finding ways to communicate messages from data, and making information digestible for an audience. In particular, Zoe enjoys data preparation, and the process of preparing datasets for visualisation.

Zoe is an experienced Tableau and Alteryx user. She has also gained Power BI knowledge through self-study and through using the software over a 6-month placement with a big four consultancy firm. During this placement, Zoe provided Alteryx and Power BI training for employees and ran drop-in support sessions for users of Alteryx, Power BI and Tableau. From these experiences, Zoe is able to understand and tackle issues within a short period of time. She also led internal projects using these three software, and worked alongside managers from various levels of the business.

A highlight for Zoe has been working with an Olympic sports team, carrying out statistical analyses to establish the significance of trends. Working with sports data required analysing each metric through numerous lenses, reinforcing Zoe’s ability to explore a dataset comprehensively and in fine detail.

Certifications

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