Marcel is a Data School Consultant with extensive expertise in statistical analysis, research design, and practical data analytics. A Ph.D. in Psychology and over eight years of experience in academic research and consulting inform his unique approach—delivering actionable insights grounded in analytical rigor and clarity.
He excels at making complex analytical concepts accessible to diverse stakeholders. At The Data School, Marcel combines sophisticated statistical methods, insightful data storytelling, and user-focused dashboard design to help clients transform data into meaningful business decisions.
Technical Skills
Data Visualisation & Reporting: Tableau, Power BI
Data Preparation & Automation: Alteryx, Tableau Prep, SQL
Statistical Analysis & Methods: regression analysis, factor analysis, structural equation modelling (SEM), multilevel modelling, latent class analysis, survey analytics
Statistical Software: SPSS, MPlus
Programming (basic proficiency): Python, R
Key Competencies
Dashboard Design & Data Storytelling
Clear Communication of Complex Concepts
Requirements Gathering & User Story Development
Advanced Statistical Analysis & Research Methodology
Workshop Facilitation & Statistical Training
Short-Term Projects
HR Analytics (Food & Retail Industry)
Developed HR dashboard evaluating recruitment channels and hiring process efficiencies, enabling strategic improvements in talent acquisition.
Market Basket Analytics (E-Commerce Industry)
Led team as project manager, designing interactive dashboards to visualize product co-occurrence patterns, facilitating targeted product recommendations and marketing strategies.
Complaint Management Analytics (Financial Services Industry)
Redesigned dashboards for tracking customer complaints, introducing interactive filtering and branch-specific analytics to better identify customer service opportunities.
Digital Marketing Performance Analytics
Created Tableau dashboards to allow detailed comparison of marketing performance over different periods, enabling granular marketing insights.
Sales & Campaign Analytics
Developed interactive dashboards to visualize campaign comparisons and lead performance across marketing channels, improving sales and marketing decisions.
Before Data School
Completed Ph.D. in Political Psychology (extensive quantitative research and statistical analysis)
Delivered workshops and training courses in advanced statistical analysis and research methodology
Conducted statistical consulting projects for academic and business clients—e.g., clustering analysis, market segmentation, survey analytics, and process optimisation