Beza's passion for data analytics began during her time at the University of Nottingham, where she earned a First-Class degree in Physics with Astrophysics. Her academic background provided a strong foundation in problem-solving, scientific research, and data analysis, equipping her with extensive experience in handling and interpreting complex datasets.
Transitioning from a teaching background, Beza joined The Data School, where she honed her skills in Alteryx, Power BI, SQL, and Tableau. She worked on client projects across various industries, from aviation to high-end retail, tackling tasks such as data cleaning, API integration, interactive dashboard creation, project management, and automating data extraction.
At one of the UK’s largest telecommunications companies, Beza played a key role in rescuing an ‘at-risk’ project, successfully steering it to completion alongside three colleagues. The project faced challenges including inaccessible information, potential fines, and the renewal of 700+ software licences due to be decommissioned. By delivering the solution in just seven weeks, the team saved the company significant time, money, and reputational risk. Her contributions included optimising reporting processes and migrating dashboards into Tableau, implementing best practices along the way.
Previously, Beza led the digital upskilling of 850+ employees at a major consultancy firm, training them in Alteryx and Power BI while also consulting on financial reporting and automation for senior leadership. Beyond her client work, she actively supports the Alteryx Community, having hosted a Lunch & Learn session, created her own Alteryx challenge, and shared tips and tricks to help others enhance their skills.