Amelia's passion for working with data was ignited during her time studying Mathematics at the University of Southampton, where she specialised in Data Modelling and went on to write her dissertation about predicting instances of breast tumours using Logistic Regression Modelling. Throughout her academic journey, she gained experience using R and grew to love building visualisations to help convey important insights.
Through a varied career trajectory spanning education, retail, and hospitality, she has cultivated a sophisticated interpersonal toolkit that complements her technical expertise.
Amelia's analytical mindset goes beyond her role at The Information Lab into the world of fashion, where she actively keeps up to date with brands, spending her time predicting future trends and focusing on behavioural analytics.
Outside of work, Amelia dedicates her time to crochet, yoga and music.